Performance Marketer · B2B Enterprise · SaaS · D2C

Blake Burnett

I turn ad spend into revenue.

$15M+ managed across B2B Enterprise, SaaS, FinTech, D2C, and Gaming. Paid media strategy, full-funnel demand generation, and campaign intelligence that drives real pipeline.

0 Years of Experience
0 Ad Spend Managed
0 Quality Leads Generated
0 Satisfied Clients

What I do

Paid media strategy to campaign intelligence — the full stack.

Paid media strategy

Search, social, and programmatic campaigns across Google, Meta, LinkedIn, and programmatic. Full-funnel execution from awareness to conversion, with precision targeting and bid optimization that drives real pipeline.

Growth & unit economics

LTV/CAC modeling, CRO audits, conversion funnel optimization, and retention strategy. I bridge the gap between ad spend and actual business outcomes — not just clicks, but revenue math that scales.

Campaign intelligence

Automated performance monitoring, custom Google Ads scripts, real-time alerting, and AI-assisted optimization workflows. I build systems that make campaigns smarter over time, not just bigger.

What people say

Blake was a paid media consultant to Jivox while he was on the Leadtail team. One big challenge we faced at the time was using LinkedIn Lead Generation to produce marketing qualified leads. I most appreciated Blake's thinking outside the box that helped us reach and often exceed our target. Well done, Blake!
Anna L.
Senior Vice President, Customer Innovation & Marketing

Brands I've worked with

The stack I work in

Every tool here has been used in production — not just checked off a list.

Paid Media
Google Ads LinkedIn Ads Meta Ads Microsoft Ads DV360 The Trade Desk YouTube Ads
Analytics & Reporting
GA4 Looker Studio Tableau Supermetrics Google Tag Manager MixPanel Triple Whale
ABM & Intent Data
Demandbase 6Sense LinkedIn Matched Audiences First-Party Segmentation
CRM & Marketing Automation
Salesforce HubSpot Marketo Pardot Campaign Monitor
Campaign Intelligence
SQL Google Ads Scripts Python API Integrations Custom Dashboards Unbounce

How I use AI in paid media

Not hype — actual workflows and tools I've built and used on live campaigns.

Campaign Automation

Built Google Ads scripts that monitor CPA thresholds in real time and automatically pause underperforming ad groups — eliminating daily manual checks and catching issues before they compound.

AI-Assisted Reporting

Designed Looker Studio dashboards connected via Supermetrics pipelines that auto-generate weekly client performance summaries — no manual data pulls, always live.

Prompt Engineering for Ad Creative

Developed structured prompting frameworks for generating on-brand ad copy variants at scale across RSAs, LinkedIn, and Meta — cutting creative iteration time while keeping messaging sharp.

Custom Budget Pacing Tools

Built a Python-based pacing tracker that compares daily spend against monthly targets and fires Slack alerts when accounts are over- or under-pacing — before the client notices.

AI Workflow Design

Architected AI-assisted campaign review workflows that surface anomalies, flag budget waste, and queue optimization recommendations — so every morning starts with signal, not noise.