Paid media strategy
Search, social, and programmatic campaigns across Google, Meta, LinkedIn, and programmatic. Full-funnel execution from awareness to conversion, with precision targeting and bid optimization that drives real pipeline.
Performance Marketer · B2B Enterprise · SaaS · D2C
I turn ad spend into revenue.
$15M+ managed across B2B Enterprise, SaaS, FinTech, D2C, and Gaming. Paid media strategy, full-funnel demand generation, and campaign intelligence that drives real pipeline.
Paid media strategy to campaign intelligence — the full stack.
Search, social, and programmatic campaigns across Google, Meta, LinkedIn, and programmatic. Full-funnel execution from awareness to conversion, with precision targeting and bid optimization that drives real pipeline.
LTV/CAC modeling, CRO audits, conversion funnel optimization, and retention strategy. I bridge the gap between ad spend and actual business outcomes — not just clicks, but revenue math that scales.
Automated performance monitoring, custom Google Ads scripts, real-time alerting, and AI-assisted optimization workflows. I build systems that make campaigns smarter over time, not just bigger.
Real campaigns. Real numbers. No vanity metrics.
Precision bidding and ABM targeting for global enterprise fintech — CPL slashed from $900 to $350, lead volume up 36% MoM.
Audience segmentation overhaul and predictive bidding drove 80%+ sign-up growth, tripled traffic, and cut CPA by 35%.
Built a full demand engine from zero — ICP, channels, attribution, and bidding. 95% SQL rate, <$100 cost per SQL, +70% pipeline in 2 months.
$1.5M+ quarterly budget across Cloud, AI, and Cybersecurity verticals — CPL from $300 to $90, MQLs up 60%, and +80% leads on 40% less budget.
Brands I've worked with
Every tool here has been used in production — not just checked off a list.
Not hype — actual workflows and tools I've built and used on live campaigns.
Built Google Ads scripts that monitor CPA thresholds in real time and automatically pause underperforming ad groups — eliminating daily manual checks and catching issues before they compound.
Designed Looker Studio dashboards connected via Supermetrics pipelines that auto-generate weekly client performance summaries — no manual data pulls, always live.
Developed structured prompting frameworks for generating on-brand ad copy variants at scale across RSAs, LinkedIn, and Meta — cutting creative iteration time while keeping messaging sharp.
Built a Python-based pacing tracker that compares daily spend against monthly targets and fires Slack alerts when accounts are over- or under-pacing — before the client notices.
Architected AI-assisted campaign review workflows that surface anomalies, flag budget waste, and queue optimization recommendations — so every morning starts with signal, not noise.