I'm Blake Burnett, a performance marketer who moonlights as a creative, and an AI operator who can't stop shipping. Eight years, $15M managed, $50M+ pipeline influenced. I don't run campaigns. I build systems that get smarter, and I care what they look like.
Marketing is the engineering of demand. Not the decoration of it.
Most operators optimize for clicks. I optimize for the next quarter's revenue, the next five customers' LTV, and what a system is worth a year from now when it's still learning. Every campaign is instrumented, every decision reversible, every dollar attributable.
LinkedIn ABM rebuild for an enterprise FinTech: ICP-first targeting, full attribution, finance-grade reporting.
DTC education growth on Meta: audience segmentation, creative iteration, efficient lead flow at scale.
Stood up TestParty's full demand infrastructure from zero: ICP, HubSpot workflows, Meta → LinkedIn pivot.
Channel strategy across Intel Cloud / AI / Cybersecurity: $1.5M+ quarterly media across LinkedIn, Meta, programmatic.
Every engagement I take on gets re-architected through the same six-stage loop. It's the reason compound returns show up in month three, not year two.
Not a list of logos — a terminal view of what actually ships work. Filter by category on the left. Every tool has an opinion attached.
Signal in → execution → measurement → intelligence. One system, not silos.
Clay + Apollo enrich a target list. Gemini pulls intent context. HubSpot/Salesforce supply existing pipeline. Nothing fires until the signal is clean.
Marketo orchestrates the push to paid, secondary, programmatic, and lifecycle channels. Core trio (Meta · Google · LinkedIn) carry ~80% of spend. The rest earn their way in by proving lift.
GA4 + Mixpanel capture behavior + product signals. HubSpot/Salesforce close the loop on pipeline. Dashboards surface it to whoever needs it — finance, CEO, or the media team.
Claude scores, classifies, and writes. n8n moves the data through deterministic pipes. The feedback loop re-paces budgets, re-scores creative, and re-briefs campaigns — every day, not every quarter.
"I had the pleasure of working alongside Blake as an Associate Media Director at Envisionit, and I can confidently say he is one of the most strategic and results-driven media professionals I've worked with. Blake brings a rare combination of analytical expertise, creative problem-solving, and deep platform knowledge to every campaign. He consistently found innovative ways to optimize performance, ensuring our clients saw measurable success. Beyond his technical skills, Blake is a fantastic collaborator — always willing to mentor, share insights, and approach challenges with a positive, solutions-oriented mindset. Any team would be lucky to have him, and I highly recommend him to anyone looking for a media leader who can truly make an impact."
"Blake was a paid media consultant to Jivox while he was on the Leadtail team, to whom we outsourced our social media programs. One big challenge we faced at the time was using LinkedIn Lead Generation to produce marketing qualified leads. I most appreciated Blake's thinking outside the box that helped us reach and often exceed our target. Well done, Blake!"
"There are three questions that need to be answered before a client's thought can turn into a real strategy: Is it possible? Will it perform? And even if we can do it… should we? Blake is incredible at answering all three of those, finding just the right balance of platforms, strategies, and tactics to deliver results on the ideas we should do, and finding creative replacements for the ideas we shouldn't. Can't recommend working with him enough."
"I had the opportunity to manage Blake at Iron Horse while he worked as a Senior Manager, Performance Media. His exceptional expertise in performance media strategies and meticulous attention to detail consistently resulted in outstanding campaign outcomes. Additionally, Blake's ability to lead and inspire cross-functional teams, combined with his strong analytical skills, make him an invaluable asset for any organization aiming to achieve remarkable results in the digital advertising landscape."
"Having worked closely with Blake I can confidently say he would be an asset to any organization. Blake has a wide range of skills and abilities, takes initiative, and goes the extra mile. Specifically, as a Paid Social Media Manager Blake put in considerable time and effort to improve his skills and abilities, staying on top of the trends and changes to platforms while keeping a firm hand on each account."
I take on a small number of engagements each quarter: fractional CMO, growth operator, or build-the-engine projects. If your team is serious about commercial outcomes and tired of vendor decks, we should talk.